Tag: news
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How PR and Marketing Drive Success in Nonprofit Events: Insights from Christine Greve
Events are the backbone of nonprofit organizations like the Huntington’s Disease Society of America (HDSA), serving as a powerful tool for raising awareness, building community, and driving critical fundraising efforts. To gain deeper insight into how PR and marketing contribute to nonprofit event success, I sat down with Christine Greve, Pacific West Regional Manager for…
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Dairy Boy: The Power of Infographics in Telling a Brand’s Story
Dairy Boy, founded by influencer Paige Lorenze in 2021, is a lifestyle brand that brings the charm of countryside living into the modern fashion. Inspired by Paige’s New England roots, the brand offers cozy loungewear, embroidered caps, and its latest venture—vintage-inspired denim. Recently, Dairy Boy made waves with its NYC popup, which transformed an urban…
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The Power of Popup Events: How Marketing Drives Success and Strengthens Brand Relationships
Marketing is powerful in building brands, especially in today’s fast-paced, experience-driven world. With this week’s wildcard blog post, I wanted to explore why popup events stand out as one of the most effective strategies. They allow companies to forge lasting connections with customers while generating buzz around their brand. In this blog, we’ll explore why…
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Sparkling Connections: How EP Jewels’ NYC Pop-Up Became More Than Just a Shopping Experience
When you bring a brand from online feeds to the streets of NYC, something special happens—exactly what happened at EP Jewels’ first-ever pop-up event in SoHo. From July 26 to 28, Evangelina Petrakis, a 20-year-old influencer and founder, welcomed her fans and customers to 21 Spring Street, where she and her team transformed the space…
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Inside Poppi’s Futuristic Pop-Up: How an Immersive PR Experience Can Drive Sales and Brand Loyalty
In PR and brand marketing, creating a memorable, immersive experience can significantly impact sales and brand loyalty. Poppi, a prebiotic soda brand known for its bold flavors and healthy twist on classic soda, recently raised the bar with a futuristic pop-up activation on Melrose Avenue in Los Angeles. Designed to celebrate the launch of its…
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Raising Awareness Through Movement: The Huntington’s Sports Club & HDSA
When my mom passed away from Huntington’s Disease on March 23, 2022, my grief quickly transformed into a drive to make a difference. Her battle with this rare, debilitating disease gave me firsthand insight into its devastating impact—not only on patients but also on families. Huntington’s Disease gradually steals an individual’s ability to move, think,…
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Dairy Boys Pop-up Event Turned a Social Media Phenomenon into a Lifestyle Brand
Paige Lorenze has transformed her Dairy Boy brand into more than just a social media phenomenon—it’s now a full-blown lifestyle brand. Dairy Boy isn’t simply about selling clothing; it’s a brand that captures the essence of Lorenze’s life and values, with her journey from bustling New York City to the simplicity of Connecticut farmland at…
CATIE COOPER 