Tag: marketing
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The Power of PR in Creating Unforgettable Popup Events
As I reflect on my journey this term, one theme stands out: the incredible impact of Public Relations (PR) on the success of popup events. In an era where consumer experiences drive brand loyalty, PR has become the cornerstone for creating events that resonate with audiences, amplify brand messages, and leave lasting impressions. Popup events,…
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How PR and Marketing Drive Success in Nonprofit Events: Insights from Christine Greve
Events are the backbone of nonprofit organizations like the Huntington’s Disease Society of America (HDSA), serving as a powerful tool for raising awareness, building community, and driving critical fundraising efforts. To gain deeper insight into how PR and marketing contribute to nonprofit event success, I sat down with Christine Greve, Pacific West Regional Manager for…
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Influencers and Pop-Up Events: The Backbone of Modern Brand Relationships
In today’s digital-first world, influencers have become powerful advocates for brands, serving as a bridge between businesses and their target audiences. Pop-up events, on the other hand, provide a tangible experience, taking those digital interactions into the real world. Together, influencers and pop-up events create a synergy that drives brand visibility, fosters relationships, and builds…
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Dairy Boy: The Power of Infographics in Telling a Brand’s Story
Dairy Boy, founded by influencer Paige Lorenze in 2021, is a lifestyle brand that brings the charm of countryside living into the modern fashion. Inspired by Paige’s New England roots, the brand offers cozy loungewear, embroidered caps, and its latest venture—vintage-inspired denim. Recently, Dairy Boy made waves with its NYC popup, which transformed an urban…
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The Power of Popup Events: How Marketing Drives Success and Strengthens Brand Relationships
Marketing is powerful in building brands, especially in today’s fast-paced, experience-driven world. With this week’s wildcard blog post, I wanted to explore why popup events stand out as one of the most effective strategies. They allow companies to forge lasting connections with customers while generating buzz around their brand. In this blog, we’ll explore why…
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Sparkling Connections: How EP Jewels’ NYC Pop-Up Became More Than Just a Shopping Experience
When you bring a brand from online feeds to the streets of NYC, something special happens—exactly what happened at EP Jewels’ first-ever pop-up event in SoHo. From July 26 to 28, Evangelina Petrakis, a 20-year-old influencer and founder, welcomed her fans and customers to 21 Spring Street, where she and her team transformed the space…
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Inside Poppi’s Futuristic Pop-Up: How an Immersive PR Experience Can Drive Sales and Brand Loyalty
In PR and brand marketing, creating a memorable, immersive experience can significantly impact sales and brand loyalty. Poppi, a prebiotic soda brand known for its bold flavors and healthy twist on classic soda, recently raised the bar with a futuristic pop-up activation on Melrose Avenue in Los Angeles. Designed to celebrate the launch of its…
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Raising Awareness Through Movement: The Huntington’s Sports Club & HDSA
When my mom passed away from Huntington’s Disease on March 23, 2022, my grief quickly transformed into a drive to make a difference. Her battle with this rare, debilitating disease gave me firsthand insight into its devastating impact—not only on patients but also on families. Huntington’s Disease gradually steals an individual’s ability to move, think,…
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The Power of Pop-Ups: How Glossier Shapes Its Brand Through Strategic PR
Welcome back to the blog! This week, I’m excited to dive into how Glossier has leveraged pop-up events and effective public relations (PR) strategies to create a compelling brand narrative that resonates with consumers. As a company that started as a beauty blog and transformed into a beloved beauty brand, Glossier exemplifies the synergy between…
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Daily Drills’ ‘Surf Shack’ Pop-Up: A Turning Point in the Brand’s Journey from Digital to Real-World Success
The rise of direct-to-consumer, online-only brands has transformed how we shop, but there comes a time when every digital brand must step into the real world. For Daily Drills, a Los Angeles-based loungewear brand founded by Kennedy Crichlow and Mary Ralph Lawson, that moment came with their first-ever pop-up event in New York City’s SoHo.…
CATIE COOPER 