Tag: lifestyle
-
Dairy Boy: The Power of Infographics in Telling a Brand’s Story
Dairy Boy, founded by influencer Paige Lorenze in 2021, is a lifestyle brand that brings the charm of countryside living into the modern fashion. Inspired by Paige’s New England roots, the brand offers cozy loungewear, embroidered caps, and its latest venture—vintage-inspired denim. Recently, Dairy Boy made waves with its NYC popup, which transformed an urban…
-
Corporate Social Responsibility in Pop-Up Events: Spotlight on Lush Cosmetics
Welcome back! This week, I’m researching corporate social responsibility (CSR) in public relations and pop-up events. Lush Cosmetics is our brand in the spotlight, and we are a company known for bold ethics and eco-friendly practices. With a strong brand voice and a commitment to sustainability, Lush has captured the attention of customers who care…
-
Daily Drills’ ‘Surf Shack’ Pop-Up: A Turning Point in the Brand’s Journey from Digital to Real-World Success
The rise of direct-to-consumer, online-only brands has transformed how we shop, but there comes a time when every digital brand must step into the real world. For Daily Drills, a Los Angeles-based loungewear brand founded by Kennedy Crichlow and Mary Ralph Lawson, that moment came with their first-ever pop-up event in New York City’s SoHo.…
CATIE COOPER 