Tag: fashion
-
Dairy Boy: The Power of Infographics in Telling a Brand’s Story
Dairy Boy, founded by influencer Paige Lorenze in 2021, is a lifestyle brand that brings the charm of countryside living into the modern fashion. Inspired by Paige’s New England roots, the brand offers cozy loungewear, embroidered caps, and its latest venture—vintage-inspired denim. Recently, Dairy Boy made waves with its NYC popup, which transformed an urban…
-
Sparkling Connections: How EP Jewels’ NYC Pop-Up Became More Than Just a Shopping Experience
When you bring a brand from online feeds to the streets of NYC, something special happens—exactly what happened at EP Jewels’ first-ever pop-up event in SoHo. From July 26 to 28, Evangelina Petrakis, a 20-year-old influencer and founder, welcomed her fans and customers to 21 Spring Street, where she and her team transformed the space…
-
Inside Poppi’s Futuristic Pop-Up: How an Immersive PR Experience Can Drive Sales and Brand Loyalty
In PR and brand marketing, creating a memorable, immersive experience can significantly impact sales and brand loyalty. Poppi, a prebiotic soda brand known for its bold flavors and healthy twist on classic soda, recently raised the bar with a futuristic pop-up activation on Melrose Avenue in Los Angeles. Designed to celebrate the launch of its…
-
Daily Drills’ ‘Surf Shack’ Pop-Up: A Turning Point in the Brand’s Journey from Digital to Real-World Success
The rise of direct-to-consumer, online-only brands has transformed how we shop, but there comes a time when every digital brand must step into the real world. For Daily Drills, a Los Angeles-based loungewear brand founded by Kennedy Crichlow and Mary Ralph Lawson, that moment came with their first-ever pop-up event in New York City’s SoHo.…
CATIE COOPER 