Author: Catie Cooper
-
Daily Drills’ ‘Surf Shack’ Pop-Up: A Turning Point in the Brand’s Journey from Digital to Real-World Success
The rise of direct-to-consumer, online-only brands has transformed how we shop, but there comes a time when every digital brand must step into the real world. For Daily Drills, a Los Angeles-based loungewear brand founded by Kennedy Crichlow and Mary Ralph Lawson, that moment came with their first-ever pop-up event in New York City’s SoHo.…
-
Dairy Boys Pop-up Event Turned a Social Media Phenomenon into a Lifestyle Brand
Paige Lorenze has transformed her Dairy Boy brand into more than just a social media phenomenon—it’s now a full-blown lifestyle brand. Dairy Boy isn’t simply about selling clothing; it’s a brand that captures the essence of Lorenze’s life and values, with her journey from bustling New York City to the simplicity of Connecticut farmland at…
-
My Story
Welcome to my blog, where we explore the dynamic world of public relations and its profound impact on event popups and company success! As a senior at the University of Oregon, majoring in Public Relations with a minor in Business, I’ve developed a passion for how effective PR strategies can elevate brands and create memorable…
CATIE COOPER 