Hi! My name is Catie Cooper and I’m a senior at the University of Oregon, majoring in Public Relations and minoring in Business with a passion for how PR shapes event popups and drives brand success. Through hands-on experience, from leading marketing efforts at a fashion studio in Barcelona to founding The Huntington Sports Club and raising over $10,000 for Huntington’s Disease of America, I’ve seen how effective PR can create impactful events. I have hands on experience with creating storytelling through events and bringing a PR lens into successful events and companies success.

This blog explores the role of public relations in shaping popups, analyzing successful campaigns, and providing insights for PR professionals and enthusiasts. I am going to drive deeper into what makes these events so successful or not so successful. I am excited to understand and purse how fellow PR professionals use their careers and passion to drive to success. Join me in discovering how PR drives event success and brand growth!