Welcome to my blog, where we explore the dynamic world of public relations and its profound impact on event popups and company success! As a senior at the University of Oregon, majoring in Public Relations with a minor in Business, I’ve developed a passion for how effective PR strategies can elevate brands and create memorable consumer experiences.

This blog examines how public relations can make or break pop-up events for various brands. From analyzing successful campaigns to discussing ethical considerations, I aim to provide valuable insights that inform and inspire PR professionals and enthusiasts—diving deeper into the up-and-coming company’s execution of successful events and campaigns.

My professional journey has taken me to Barcelona, Spain, where I worked as a marketing consultant at a fashion photography studio. In this role, I oversaw the overall marketing department and the studio’s marketing efforts for popups and events, gaining a firsthand understanding of how crucial these initiatives are for driving business success and fostering engagement around a brand.

I also created my nonprofit organization, The Huntington Sports Club, and organized the annual HIIT HD Back movement class, raising over $10,000 for The Huntington’s Disease Society of America. This experience has given me valuable insight into what public relations and marketing mean for creating successful events and impactful campaigns.

Having collaborated closely with influencers like Jordyn Mannino, I’ve witnessed the power of public relations in shaping perceptions and driving engagement. Through this blog, I hope to share my experiences and knowledge while fostering a community of passionate individuals who appreciate the art of communication and the significance of PR in today’s fast-paced marketing landscape. I will be driving in on upcoming companies and popups companies have hosted and the accompanying campaigns. 

Public relations is not just about managing a company’s image; it’s about telling compelling stories that resonate with audiences. Through this blog, I aim to share insights into the PR world, particularly its role in the ever-evolving landscape of event popups, and grow my understanding of this hot topic as I get my footing in my public relations career. 

Join me as we explore how public relations can transform event popups and contribute to brand growth and success!